on: How to Call Attention to Your Music – Sivers, D
This weeks reading was long with many notable segments.
- What do they really want. (they- anyone your trying to reach) and reach them how you would want to be reached. welcoming, friendly, personal.
- Target people that will be interested in what you have to offer and don’t be afraid of rejection and/or Proudly exclude some people. Obviously not everyone is going to love what you have to offer, by proudly excluding those who don’t, those who do may feel more particular/individual/exclusive.
- Own your niche – target sharply, precicely. “Have the confidence to find your Niche,define who you are, then declare it again and again.”
- Always Have visual aids – a picture with every fb post. A Video with a press kit. Gabs peoples attention.
- Leave ‘em wanting more – “bring people to the point where they start searching.”
- Test marketing idea: become a huge success on a lower level/ in a small area, then approach larger companies for financial resources. Shows that their money is being well invested in an artist who knows how to do well with what they have.
- OR Start now, with whatever resources you have to make a release an EP if its successful on its own they won’t need a record deal.
- 90% of your career is up to you make all the big decisions yourself and these days we have all the tools to make it happen.
- Bring your creativity over into your business and marketing. Improvise/ break the rules/ do what your not meant to do and catch people attention.
Design studio 